2023 - 2024
Proposition
Rebrand + Website UX/UI Design
Lead Designer
Proposition is a marketing agency that caters to the tech industry. They deliver full marketing plans and execution, including digital marketing, web development and tech solutions. Innovation and creativity are key, so it was a great opportunity for Proposition to use their own digital presence as a case study to drive new business.
To update Proposition's brand and digital presence in a way that reflects the growth the agency has seen, and the direction it's moving in.
Full Brand Refresh
Brand Guidelines
Website UX/UI Design
Slide Deck Template
Social Media Content
I rebranded Proposition to reflect the changes in focus as a creative-led marketing agency. With strategy and creativity as two pillars, the new visual direction reflects how Proposition feels.
The primary colour purple is often associated with innovation. The blue and yellow are very playful and work in unison with the purple. The off-white and off-black create added depth and prevent harsh contrasts with the bold colours.
Inter is a very clean and minimal font. This was paired with a italicised Libre Baskerville which almost feels cursive, embodying the creative flair that Proposition injects into their work.
The logo was the only element of the existing brand that was carried through. The triangle icon logo was under-utilised and so there was an opportunity to make it a staple component of the new brand direction. The sharp, geometric edges of the triangle is used to frame images, effectively cutting off the bottom right-hand corner and creating a clear link to the Proposition brand.
Rather than creating a standard, module-based website to communicate their offering, I recommended that Proposition use their own website as a way to show off their capabilities to prospective clients. The homepage reads as a brand story, highlighting their point of difference, services and capabilities. It features horizontal scrolling, load animations and scrolling animations throughout. This causes the user to be more engaged as their own actions of navigating the website are needed in order for all the information to come to the forefront.
The Proposition triangle icon is used throughout the UI to create a unique brand treatment. It is featured as a cut-out for different components such as buttons and helps to frame images and sections.
Large-scale text is used to communicate boldness and modernity. This is paired with vivid purple and blue backgrounds that show the playfulness and creativity of the brand.
Please visit the nearest store of Max or Lifestyle in order to use the application. The application can be accessed by scanning the QR code placed inside the stores.
