2024
Homely
New Brand Identity + Landing Page Design
Lead Designer
We were tasked with creating and launching a brand that will forever change the home-buying process in New Zealand. The goal was to develop a friendly helping-hand that gets Kiwis into their first homes, tackling systemic issues in the cumbersome loan application process.
Designing a new brand identity and landing page to introduce and explain the Homely product to a dual market of home buyers and banks.
New Brand Identity
Brand Guidelines
Landing Page UX/UI Design
Investor Pitch Deck
I led the design of a brand identity and landing page that demonstrates the game-changing nature of Homely, launching to and educating a dual-market of first home buyers and banks.
The Homely orange is very bold and striking. It gives an optimistic, happy feeling. It mirrors the energy and excitement that our audience has when buying their first home. It feels confident, warm and energizes people.
Yellow is associated with newness, or freshness. We’re helping usher in a significant life milestone for our customers.
The Poppins family feels very modern and friendly. It has a degree of personality which is often missing when you think of financial services.
The logo, in the most direct sense, is a nest egg. Buying your first home is an investment in your future. It’s usually the first thing a person could consider calling their nest egg. And that’s what we’re here to help our customers achieve.
Then we have the idea of a home. A nest. Not only are we helping people to invest. We’re helping them find a home. We’re helping them to find ‘the one’ thanks to the best mortgage rates and quick turnaround times.
The Homely illustrations are fun, quirky and flexible. They are simple doodle-style, easy to understand, and can be used as a device to break down bigger bits of information.
I was in charge of crafting a landing page that will be used as a marketing tool introducing Homely to potential customers, explaining the technology behind the product, the benefits, and how this compares with the current state of the market.
The landing page design highlights the unique Homely brand story. The hero section speaks directly to the emotion behind buying the perfect home – the excitement, the fear of missing out on ‘the one.’
It then details how Homely’s tech will revolutionise the market, streamlining the application process and putting more control into the hands of Kiwi home buyers.
Please visit the nearest store of Max or Lifestyle in order to use the application. The application can be accessed by scanning the QR code placed inside the stores.
